Colour can have an astounding impact on all the communications that
fuel your organization's success. From presentations to marketing
collateral, this section helps you review ways HP
colour can engage, organize and persuade. We also show you how specific
colours and colour combinations can produce the desired effect in your
communications.
Engage
Colour increases brand recognition by up to 80 percent1
while improving readership as much as 40 percent2. You
often get just one chance to put your marketing messages in front
of a customer.
Inform
Besides improving readership by 40 percent, colour also accelerates
learning from 55 to 78 percent3, and comprehension by 73
percent4.
Persuade
Colour increases motivation or participation. Ads in colour are read
up to 42% more often than the same ads in black and white5.
Review the following tools and information to learn specific ways
colour can influence, and how to apply this to your documents.
An interactive tool allowing you to quickly view a range of colours
and the meanings or emotions they generally evoke.
A selection of complementary colour combinations organized by the type
of mood or image they convey.
A helpful tip to help you easily design custom colours in your presentations.
(1) University of Loyola, Maryland study.
(2) "Business Papers in Colour. Just a Shade Better", Modern Office
Technology, July 1989, Vol. 34, No. 7, pp. 98-102.
(3) Embry, David, "The Persuasive Properties of Colour", Marketing
Communications, October 1984.
(4) Johnson, Virginia, "The Power of Colour", Successful Meetings,
June 1992, Vol 41, No. 7, pp. 87, 90.
(5) White, Jan V., Colour for Impact, Strathmoor Press, April, 1997 |
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