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HP Premium Plus photo paper

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Trust today's memories to HP

Trust today's memories to HP

Capture and preserve life’s important moments with HP Premium Plus – HP’s best – and create professional-quality photos that resist fading over 105 years with HP Vivera Inks*.

Professional quality at home

Working in unison with HP's newest technology inkjet print cartridges, HP Premium Plus photo paper produces images with the look, feel, and light-fade resistance that exceed lab processed photos. The end result is photos with:
HP Premium Plus photo paper and ink
Professional-quality prints for brilliant colour and crisp black and white images
Resists fading for generations* (longer than over 25 major brands of inkjet photo paper with HP’s latest inks)
A patented, anti-stick back coating that prevents smudging when prints are stacked
Professional-grade weight and thickness – 280 g/m2, 11.5 mil
Optimized quality and reliability when used with HP printers and inks
» Focus in on the details: Check out the data sheet.

Protecting your memories

Did you know?
Many factors can affect how long your photos last - fading from light is just one of them.
Over 105 years with select HP inksHP knows
Predicting what your photos will look like in 50 or 100 years is a complicated science. That's why HP invests heavily in the people and equipment necessary to predict how long photos will last in homes like yours. To make sure your HP photos can be shared for generations, HP’s world-class image permanence labs test all the factors that can potentially harm photos.
HP also uses the leading independent image permanence test lab, Wilhelm Imaging Research, Inc. (WIR) to confirm HP’s predictions and participates in WIR’s image permanence certification program, so you can trust that HP photo printing systems have been rigorously tested. And because WIR tests all the leading photo brands you can confidently compare fade predictions made by HP’s competitors. Look for the WIR display permanence certification seal of 105+ years on HP Premium Plus photo paper packages.
For example, WIR tests show that when using the newest technology HP inkjet print cartridges, photos printed on HP Premium Plus photo paper resist light fading more than twice as long as photo lab processed colour photos.
»  Learn more about HP and WIR photo testing.
»  View the fade-resistance performance of HP Premium Plus photo paper.
»  Read the “Inkjet photo prints: here to stay” white paper.
* Printing with HP’s newest technology inkjet print cartridges. For details, see light fade test results: Fade resistance of HP Premium Plus photo paper.
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